Fast-track your customized marketing efforts with the Fabriq by BCG personalization engine. Read more to find out how to unleash the power of data-driven marketing.
Bringing Our Expertise to Google Cloud Next
Our experts will engage with fellow thought leaders on the latest in tech and design, leading-edge cloud and AI capabilities, business defenses against cyber risk, and how to build the company of the future.
Generative AI.
GenAI today has the potential to significantly accelerate AI adoption in organizations—generating content and ideas, improving efficiency, and personalizing experiences.
Its capabilities can be transformative.
AI agents can make decisions and take actions autonomously with minimal human oversight. They use multiple AI models to complete tasks, remember across tasks and changing states, and decide when to access internal or external systems on a user’s behalf.
Cloud. Switching from on-premise infrastructure to
cloud computing offers more than just cost savings. When done well, this move offers a step change in agility, productivity, and speed to market—without sacrificing privacy and security. Our work helps companies leverage the cloud to develop new capabilities, business models, and revenue streams.
Cybersecurity. We look at cybersecurity through a business lens, helping companies identify the digital risks that they can—and cannot—accept and focus on the digital risk management and cyber risk capabilities that matter most to their organization.
Digital. Helping companies prepare for the future is at the heart of BCG’s approach to
digital, technology, and data. Our digital consulting team draws on years of deep industry expertise to identify and deliver programs with the greatest promise for success.
BCG's Reception at Google Cloud Next
Step away from the hustle of Google Cloud Next and engage with BCG, Google, and other prominent leaders for casual discussions, that propel innovation and business value through technology, all while enjoying cocktails and canapés.
Explore Our Solutions
BCG has an array of innovative solutions to help companies leverage digital and cloud technology:
Fabriq Personalization AI by BCG X
Fabriq Personalization AI by BCG X
Deep Customer Engagement AI by BCG X
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
Deep Customer Engagement AI by BCG X
ARTKIT
ARTKIT is BCG X’s open-source toolkit for testing new GenAI systems, enabling data scientists, engineers, and business decision makers to close the gap between ideas and execution.
ARTKIT
BCG’s Partnership with Google Cloud
By combining BCG’s deep expertise in GenAI and
transformation strategy with Google Cloud’s infrastructure, platforms, solutions, and analytics, our partnership helps clients achieve the maximum impact from their technology investments.
Meet Our Experts
More than 20 BCG thought leaders will attend GCN ‘25. Connect with the experts who will be on the ground.
Our Latest Insights on Digital, Technology, and Data
Article
February 19, 2025
By leading the charge on GenAI, CIOs can boost productivity within the tech function and also help spark a true AI transformation in the larger organization.
Article
January 13, 2025
The convergence of AI-powered agents and innovative hardware will enable brands to deliver superior customer experience at a much lower cost-to-serve.
Article
January 12, 2024
BCG’s survey of 1,400+ C-suite executives reveals that GenAI is quickly changing the way companies do business—and big gaps are emerging between the winners and the observers.
Frequently Asked Questions
What is Google Cloud Next?
Google Cloud Next is an annual gathering of some of the world’s leading technology experts and innovators. It offers immersive learning; interactions with peers, thought leaders, and experts; technical breakouts; training sessions; and cutting-edge demos.
When is Google Cloud Next?
Google Cloud Next ‘25 will run from Tuesday, April 9 through Thursday, April 11. Registration for the event is now open.
Where is Google Cloud Next?
Google Cloud Next ‘25 will be held at the Mandalay Bay Convention Center in Las Vegas.
